How we achieved 70% increase in monthly customer engagement
#Weather App
Collaboration between Dish Network and 1Weather (Top-rated weather app).
Client's Challenge
The previous version of the app was quite outdated and did not attract new users.
Goal
Simplify the app, remove all the features that users were not engaged with.
Redesign the app in such a way, so that it stands out from the main competitors.
What's been done
Conducted profound comparative research of leading weather apps.
Removed features that people did not use.
Focused on key features that had the most engagement among users.
Introduced hyperlocal forecasts for the user's current location, including next-hour precipitation, hourly forecasts for the next 10 days, and notifications.
Added Instagram and TikTok-like stories. Now users can view and swipe short videos about the weather.
Simplified unit settings, facilitating users to change units of measure to suit their country.
Introduced temperature index.
Implemented light and dark mode.
Result
Updated the app, making it more user-friendly and entertaining.
Retained old and attracted new users.
Achieved a 70% increase in monthly customer engagement.
