How to increase viewer engagement during the race broadcast
Soteria — Canadian department of Formula 1 — Formula 1 Canadian Grand Prix, the biggest sporting event in all of Canada
F1 online viewers asked for more engaging content. They wanted to view F1 in a way never previously imagined, becoming interactive viewers themselves.
Increase viewerships on live broadcasts
Enhance viewer engagement during the race broadcast
What’s been done
Created a special software program for Formula 1 viewers
Conducted an audience analysis identifying what the priority audience knows, thinks, feels, and does during the race
Developed convenient day and night interface design
Adapted specific gauges for the viewer. Now he has access to various data such as speed, lap time, tire pressure, live telemetry, and driver tracker for every session (throttle, gear, brake, DRS) as well as sector times and pitstop info, interactive driver tracking maps, team radios and race control messages.
Created an accurate UX for the broadcast period so that the viewer can see all the indicators on his screen
Increased viewer engagement by 50%
Conducted A/B testing with positive results and satisfied customers
Provided fans with a unique content experience of immersion no matter where they are