Client:
KBM Resorts
Service:
UX/UI Design
Brand essence
KBM Resort is a luxury vacation rental company providing its services to vacation rental homes and resort condominiums in Hawaii and Utah.
Client's challenge
The customer profile did not match the UX/UI of the product. The site was hard for people to understand. Outdated design discouraged potential customers to make a purchase.
Goal
The customer profile did not match the UX/UI of the product. The site was hard for people to understand. Outdated design discouraged potential customers to make a purchase.
Improve UX/UI
Retain and attract high-end customers
What's been done
Conducted customer research to identify customer segments, needs, and behaviors
Developed UI kit, making it easy to scale the product to other countries and states within the U.S.
Described user flow, tracking what screens users typically see when they interact with a product and how they interact with those screens
Transformed UX/UI, improving design, changing color combinations, fonts, white spaces, creating understandable and convenient user flow for subscribers.
Created an interactive prototype of the site
Results
Enhanced customer engagement through UI/UX improvement
Increased LTV and significantly boosted customer retention rate
Attracted new high-end clients in the luxury segment
