Client:
Just Slide Media
Service:
Website
Brand essence
A large full service marketing agency that focuses on the strategic planning process in order to develop clear, synergistic, cost effective advertising and marketing programs.
Client's challenge
The company sought new ways to improve its outbound marketing platform.
Goal
Develop a design for outbound marketing campaigns platform
Automate email marketing, calls, push notifications via social media and mobile device
Boost customer loyalty
Simplify marketing processes
What's been done
Conducted profound research, overviewing the relevant employee needs
Created the Information Architecture and UI Design.
Created a business process roadmap.
Provided an interactive prototype that showed the visual representation of the platform's UI.
Developed UI kit, making it easy to scale the product to other regions and add new content blocks
Created an identity mockup in AirFrame
Encouraged employees to test the platform in their daily workflow
Transformed business requirements into a detailed system architecture which was feasible, robust and brought value to the organization, preparing it for the next stages of software development.
Results
Attracted 2 companies from the S&P500 as a stable client.
Increased customer base, attracting new clients from financial and telecommunications industries.
Improved customer retention strategies through reporting and timely response to claims.
Extended the contract with the main client for 3 years
