Client:
Boost Mobile
Service:
Mobile App & Website
Brand essence
Boost Mobile is a wireless telecommunications brand used by two independent companies in Australia and the United States. Boost Infinite offers a simple and affordable plan with unlimited data, talk, and text.
Client's challenge
Develop a design concept for new products based on the company's brand identity and increase user engagement.
Goal
Improve the user experience and usability of the company's products.
Create a brand identity and increase brand awareness.
What's been done
Conducted research and analysis of competitors and target audience.
Developed a design concept that meets the client's goals and needs.
Created layouts.
Conducted A/B testing with positive results.
Developed informative and welcoming landing pages with unique and exquisite design and created marketing ads for social media.
Results
Increased conversion from signing in to the registration page by 20%, increased user time on the site by 15%, and decreased bounce rate by 10%.
Improved site navigation, optimized content display, and made the ordering process more intuitive.
Through user research and testing, we found that users can now quickly and easily find the features they need
Retained old and attracted new users.
