How we increased the number of subscribers by improving UX/UI design

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nation

Nation

Nation Africa is Africa's #1 independent media brand committed to transforming Africa through empowering its audiences by informing, educating, and engaging them.

Client’s Challenge

Website didn't have a quality design and good user experience.

Nation Africa experienced a significant drop in the number of subscribers.

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Goal

Increase the number of subscribers.

Return old customers.

Increase the share of subscribers among readers.

What’s been done

After the detailed research, we understood the current flows in UX/UI design.

Improved the user experience design, making it more convenient for users.

Conducted A/B subscription testing.

Improved user interface design, making it easy to use.

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Result

Achieved a 4 time increase in the number of subscribers.

Retained new and returned old users through design improvement.

Expanded the share of subscribers among readers.