How we increased the number of subscribers by improving UX/UI design
Nation Africa is Africa's #1 independent media brand committed to transforming Africa through empowering its audiences by informing, educating, and engaging them.
Website didn't have a quality design and good user experience.
Nation Africa experienced a significant drop in the number of subscribers.
Increase the number of subscribers.
Return old customers.
Increase the share of subscribers among readers.
What’s been done
After the detailed research, we understood the current flows in UX/UI design.
Improved the user experience design, making it more convenient for users.
Conducted A/B subscription testing.
Improved user interface design, making it easy to use.
Achieved a 4 time increase in the number of subscribers.
Retained new and returned old users through design improvement.
Expanded the share of subscribers among readers.