How to increased customer engagement through UX/UI improvement

increase
kbm

KBM Resort

KBM Resort is a luxury vacation rental company providing its services to vacation rental homes and resort condominiums in Hawaii and Utah.

Client's Challenge

The customer profile did not match the UX/UI of the product. The site was hard for people to understand. Outdated design discouraged potential customers to make a purchase.

problems
goal

Goal

The customer profile did not match the UX/UI of the product. The site was hard for people to understand. Outdated design discouraged potential customers to make a purchase.

Improve UX/UI

Retain and attract high-end customers

What's been done

Conducted customer research to identify customer segments, needs, and behaviors

Developed UI kit, making it easy to scale the product to other countries and states within the U.S.

Described user flow, tracking what screens users typically see when they interact with a product and how they interact with those screens

Transformed UX/UI, improving design, changing color combinations, fonts, white spaces, creating understandable and convenient user flow for subscribers.

Created an interactive prototype of the site

done
result

Result

Enhanced customer engagement through UI/UX improvement

Increased LTV and significantly boosted customer retention rate

Attracted new high-end clients in the luxury segment