How we enhanced customer engagement of an app by applying gaming principles
Project Genesis
Genesis is a special project of US satellite TV giant DISH Network which allows potential customers to register their interest in its planned 5G network.
Client's Challenge
The client created a mobile app to help customers test 5G Network and wanted to introduce practices to keep users coming back to his app.
Goal
Design a mobile app user interface and user experience
Increase user engagement
Develop a customer feedback tool
What's been done
Conducted profound research, identifying the customer profile and what he really needs
Designed convenient UX/UI for this app
Improved customer loyalty with gamification, introducing awards, rewards and rankings for clients
Conducted A/B testing with positive results and satisfied customers
Provided an interactive prototype that showed the visual representation of the app's UI
Developed UI kit, making it easy to scale the product to other regions and add new content blocks
Developed convenient interface design
Created an identity mockup in AirFrame
Result
Enhanced customer engagement by applying gaming principles and gaming app design elements.
Created a tool to track potential errors and respond to any technical problems in a timely manner
The customer signed a contract to develop another app for Boost Mobile.
